Market Development for hi-tech
InternetVisualizationRelationships

Visualization
Overview

Burning Music

Mambo

VR Packaging

Director 6

Digital Brand
Building

Cross-Media
Authoring

OPEN

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E-commerce

Database
publishing

AppleScript

AppleGuide

1994 PowerMac Rollout

PowerMac 604
Rollout


    Technology Visualization & Demonstrations

    When a company has a new product, new service or new technology to introduce to a market, ARTLab translates the features of that technology into a visually & substantively compelling presentation and marketing materials.

    ARTLab first researches the market and develops the product positioning, including identifying target customers, the key product benefits and differentiation from competitors.

    ARTLab then develops a demo or presentation based on this positioning. Typically ARTLab will select and work with a real company and translate their workflows & real-world needs into a story suitable for a concise and focused demonstrations.

    These demonstrations are delivered as self-running, interactive simulations for distribution on CD or they can be shown live by a presenter to an audience at product rollouts & press briefing or as proof-of-concept demos. Supportive print or online graphics are also produced.

    These visualizations result in a powerful initial impact and a faster sales cycle

    Selected examples are listed in the left-hand panel.

    For interactive CD simulations click on any example above the dashed line.
    For proof-of-concept & product rollout demos, select any of the examples below the dashed line.