ARTLab was contracted by O.N.E Color Communications & a 3D modeling specialty firm to develop a cross-platform interactive CD that would speed up the sales cycle for new O.N.E. services offered to clients.
One of the new services was Virtual Packaging - with which a client could interactively apply labels to stock 3D models and "tryout" & manipulate the prototype packaging using QuickTime VR. In addition they could view the virtual 3D package as it would appear on a store shelf.
Virtual Packaging was not yet a real service that O.N.E. offered. But they hoped to use the CD as a way to simultaneously field test the service and jump-start the demand.
The CD also let them promote services for Asset Management & Prepress.
To produce the CD, ARTLab:
- Developed the Corporate Services and the Asset Management sections of the CD.
- Worked with the design firm to develop the 3D/VR section of the CD.
- Coded the CD and the QuickTime VR interactivity.
- Scripted and added the narrative voice-over
The CD has been used very successfully by O.N.E. sales people and as a leave behind for clients.
Unlike a marketing brochure or traditional CD, the guided interactivity, visual content & real-world, real-client scenarios of this CD shepherd potential clients to the next level in their purchasing decision.
|
