The demo detailed the need for Media Asset Management, WebWare's key benefits and 4 simulated application demos based on potentail client case studies of a prepress shop, SafeWay, Clorox and an automobile dealership.

Each case study focused on a different market and different software benefits.

The demo could be run as a presenter-controlled sales tool or as a self-running "TV show" with voice-over & text captions for use by a consumer.

ARTlab developed all aspects of the demo from concept to script, to voice-over to final self-running interactive CD.