ARTLab was contracted to develop the market for Macintosh-based post production & color imaging and in particular to promote Letraset's ColorStudio imaging software to the entertainment industry.
ARTLab contacted key post houses, videographic artists, post-production magazines and producers and presented demonstrations that made clear the advantages and potential of the Macintosh and ColorStudio to the industry. ARTLab also returned technical & feature feedback to the ColorStudio software developers.
Other aspects of the position included culturing success stories, creating promotional videographic videos, working with the press, supporting usergroups, providing hi-level training to large new accounts or industry influencers and working very closely with Apple account executives to help them penetrate new entertainment industry accounts.
In terms of market penetration, the success was enormous. The entertainment industry had been wed almost exclusively to the Quantel Paintbox and Harry. The business development effort with ColorStudio began the shift to desktop systems that is now the norm in the industry.
ColorStudio was eventually integrated into Fractal Painter which remains an essential tool for any post house or videographer.