ARTLab focuses on strategies and implementations to assist technology and entertainment companies to create, develop & expand the market for their products and services.

Online Market Development & Brand Building
Utilize the Internet as a research & marketing tool to to accelerate demand for new products and turn technologies & entertainment services into de facto standards.
º Web site strategic design, implementation, content creation, operation & evaluation
º Strategic positioning of content & press to influence market position and focus
º Traffic development and community building through guerilla marketing, email campaigns, user-contributions, advertising, cross-promotions, & search engine positioning.
º Online end-user and developer support


Technology Visualization & Demonstrations
Identify target markets, develop product positioning, and translate this into product marketing programs, branding & technology demonstrations.
º Develop and manage promotional and branding programs & budgets, from concept to market. Define product vision, positioning and pricing strategy. Contribute to executive team management and development of corporate strategy.
º Proof-of-concept demos, brochures & online media for product launches, press briefings and seminars
º Interactive product demos or simulations for sales presentations
º Consumer self-running interactive product simulations & online demos


Business Development & Developer Relations
Coordinate with product management to implement product need, design & deployment strategy, develop new business and manage developer relations
º Analyze customer requirements, evaluate competition and drive new features & product plans
º Cultivate & manage key accounts, industry influencers & press
º Establish training programs at influential educational institutions
º Encourage adoption of a technology by 3rd-party developers
º Identify & establish joint marketing ventures

The Internet, Visualization & Relationships sections of this website overview a few representative samples of ARTLab projects & services. Explore the site & please contact with any questions or feedback.